Kevin Farrar

Kevin is Head of Sport Partnerships, IBM UK, and Partnership Executive to the All England Lawn Tennis Club (AELTC). He has overall responsibility and accountability for ensuring that IBM’s investment in IBM’s UK sponsorship properties is maximised, supporting clients’ business objectives through IBM’s Consulting and Technology capabilities.

Kevin is IBM’s “face” of Wimbledon and has featured in hundreds of pieces of media coverage WW across TV, radio, online & print media, including BBC National News, BBC News Live: World Business Report, BBC Sport, BBC R5 Live, BBC R4: The World Tonight, BBC Arabic, BBC Click, BBC Tech Tent, World Service Radio, ITV National News, Japanese TV, Canadian TV, CNN, Fox News, Bloomberg and numerous other global MSM outlets.