Dr Sven Reinecke
Director of the Institute of Marketing
Zurich, CH
Languages
English
German
Areas of Expertise
Customer retention
Education
Luxury management
Luxury pricing
Management decision behaviour
Marketing metrics
Marketing performance measurement
Strategic marketing management
Contact
About
A branding and marketing expert, Sven is a regular contributor to the media on brand management. He can comment on a range of topics including business models, campany failures, brand idenitity and crisis management.
Location
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