Johanna Gollnhofer

Johanna Gollnhofer completed her doctorate in business administration at the University of St.Gallen (HSG) in 2015. The title of her doctoral thesis is "Diving into Consumerism - Exploring Tensions in Alternative Markets". Her doctoral thesis was supervised by Prof. Dr. John Schouten. From 2013 to 2015 she worked as a research assistant at the Institute for Customer Insight at the University of St.Gallen. Afterwards, she spent a year as a visiting researcher at the Aalto University School of Business in Helsinki, Finland. In 2016, she returned to the University of St.Gallen as a post-doctoral fellow. From 2016 til 2019 she worked as assistant professor for Marketing at the University of Southern Denmark. In Feburary 2019 she started working as associate professor for Marketing at the University of St. Gallen. Since Februar 2020 she is one of the directors (since July 2022 managing director) of the Institute for Marketing and Customer Insight (IMC-HSG) at the University of St.